Most companies cannot explain what they sell.

We read homepages the way a stranger does, score how clearly each one states what it actually does, and publish the result. Every rating cites the exact words on the page.

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The Index

Ranked by clarity score · 12 companies

#	Company	Sector	What they actually sell	Score	Grade
01	Linear linear.app	Project Mgmt	Issue tracking for software teams.	89	A	→
02	Stripe stripe.com	Payments	They sell payment processing APIs that developers wire into checkout.	82	A	→
03	Figma figma.com	Design	Collaborative interface design in the browser.	77	B	→
04	Vercel vercel.com	DevTools	They host your front-end and deploy it from git.	71	B	→
05	Notion notion.so	Productivity	Docs, wikis and lightweight databases in one app.	64	C	→
06	Datadog datadoghq.com	Observability	They collect logs and metrics from your servers and chart them.	59	C	→
07	Calendly calendly.com	Scheduling	They let people book time on your calendar without the email thread.	58	C	→
08	Loom loom.com	Video	They record your screen and turn the video into shareable documentation.	56	C	→
09	Twilio twilio.com	Infrastructure	They sell APIs that send SMS, voice calls and email from your code.	56	C	→
10	HubSpot hubspot.com	CRM	Marketing, sales and support software sold as one bundle.	47	D	→
11	monday.com monday.com	Project Mgmt	Project management boards for teams.	41	D	→
12	Salesforce salesforce.com	CRM	Customer relationship management software, now with AI agents bolted on.	38	F	→